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What are the benefits of digitalisation in power markets?

We delve into how digitalisation is reshaping power markets with AI, IoT, and data, enabling renewables, flexibility, and a low‑carbon, reliable energy future.

September 12th, 2025
What are the benefits of digitalisation in power markets?

What are the benefits of digitalisation in power markets?

For a true move to a low-carbon future, digitalisation is required to help streamline the transition. Fossil fuel networks are based on legacy equipment, while renewable projects rely on modern systems to keep technologies connected and transmitting power. The key benefits of this shift could result in increased efficiency, improved reliability, and greater integration of renewable energy sources. We examine the advantages and opportunities presented by these technological advancements.

The foundation of a digital grid 

Digitalisation of the power industry relies on the rollout of new technologies to help build the foundation of a digital grid, starting with smart meters capture data at the source, measuring the consumption of energy from energy customers and revealing insights about spending habits.

Smart grids connect up different types of renewables and fossil fuels, with the Internet of Things (IoT) supporting from a test and measurement and connectivity perspective. The IoT comprises of a wealth of tiny sensors spread out across plants, monitoring activity. AI will also enter the mix, monitoring data and making decisions in real time, keeping an eye on everything from generation and distribution to consumption. 

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Benefits of digitalisation in the power markets

Digitalisation can make the grid more agile, responsive and reactive. We take a look at which factors can benefit and revolutionise the power market. 

1. Enhanced efficiency

Data-driven insights can help to optimise energy use and reduce waste. One of the key benefits of digitalisation is the ability to monitor technologies in real-time. Being able to identify issues that lead to waste in energy, for example, idle machines, can lead to an overall improvement in efficiency. Constant monitoring can also result in actionable tasks for smart energy management, such as adjusting systems automatically, for example, HVAC operations. 

2. Improved reliability and resilience

Predictive analytics can be used to prevent outages and manage grid stress by looking at the real time data gathered via the Internet of Things (IoT). The IoT utilises many tiny sensors spread across a plant or transmission system, all monitoring the health of the network. This real-time data can be collected and then analysed to predict outages before they happen, keeping the health of plants on an even keel. This improves the reliability and resilience of the grid, as well as extending the lifespan of technologies, as due to constant maintenance and care, they are repaired rather than decommissioned.

2. Seamless integration of renewables

By integrating renewables into the power networks we work towards a lower-chevon future, but for it to be truly successful, we need to enable the grid to handle the intermittent nature of solar and wind power. Ways of doing this can include integrating battery storage systems, which bank power generated by intermittent power sources such as wind, which can then be released during low energy production periods. We can also utilise the IoT to monitor demand for power vs current supply and then optimise energy distribution so that energy is delivered to the areas of the grid that need it the most.  

3. Increased grid flexibility

The more flexible a network is, the more responsive it can be to the supply and demand of energy, resulting in a better experience for both consumers and producers of energy. Some of these participants are both producers and consumers of energy, hosting small-scale wind or solar arrays on-site for self-generated consumption or through vehicle-to-grid arrangements, with excess energy sold back to the grid. This allows for a two-way power flow, and the participation of prosumers in the wider energy grid, giving more grid flexibility but also more freedom of choice for energy consumers. 

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Impact of digitisation on different market players

Digitalisation has varying impacts on market players, depending on their role and level of participation in the market. 

For utilities and grid operators

The digitalisation of the power market has numerous advantages for utilities and grid operators. Reducing operational costs and improving asset management are two key benefits, with AI and IoT constantly monitoring and improving networks for optimum grid operation. This integration of constant automated health checks can reduce machine failure and plant shutdown times, resulting in a steadier generation of energy, in turn resulting in a steadier stream of revenue for utility providers and more streamlined operations for grid operators.

For energy suppliers

Energy suppliers will benefit from digitalisation through smart metering and data analytics, enabling the development of new services and dynamic pricing models. Digitalisation will give energy suppliers the ability to offer flexible tariffs to consumers that allow them to consume energy at off-peak times, resulting in the selling off of power during low-demand periods and cheaper bills for consumers. Specific tariffs for specific use will also emerge, such as electric-vehicle-led tariffs. This also benefits power producers as it lessens the load on plants during peak demand periods. 

For consumers

Consumers will also experience positives from the digitalisation of the power market. Smart meters will become the norm, with consumers bestowed with a more holistic overview of where they are spending money on energy and when, giving them greater control over energy use and access to personalised plans. Education on smart energy usage and off-peak times to consume energy will provide consumers with access to off-peak tariffs so they can consume power at cheaper rates during low-demand periods. 

For prosumers

Some consumers of energy will also become producers, with the rollout of small-scale generation options such as on-site mini solar arrays and wind turbines. The digitalisation of the power market will facilitate participation in the energy market, bolstered by storage technologies such as battery storage so that energy can be released when and where its required, regardless of the amount of energy being generated at that specific time. This will allow prosumers to move away from the traditional grid towards more flexible, decentralised networks

The future of a digitised power market

The digitised power market will, unsurprisingly, utilise all of the modern methods of monitoring, measurement, analytics, and financial tools currently available, with the market becoming more sophisticated as technology advances. The development of "digital twins" will see virtual grid management streamlined, with less room for error and plant downtime. The rise of artificial intelligence and machine learning in grid management will be paramount to this change, with blockchain stepping in to create secure and transparent energy trading.

The benefits of digitalisation in power markets extend far beyond efficiency gains. From empowering consumers and prosumers to reducing costs for utilities and enabling seamless integration of renewables, digital technologies are reshaping the energy landscape. As AI, IoT, and advanced analytics continue to evolve, the result will be a power market that is smarter, more resilient, and more sustainable, paving the way for a truly low-carbon future.

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